You, like most small business owners, realize the importance of having an online presence. You probably understand Google is a key part of this, but may not know where to start. A good place to do so is with a Google my Business Account. Now you ask, what are the benefits of Google my Business? The short answer: there are many. For starters, a Google My Business (now officially rebranded as Google Business Profile) is a simple yet potent tool that you can use to promote your local business to the area public. It’s also free. If it’s free, are the Benefits of Google My Benefits anything to write home about? The answer is a resounding yes! In this article, we’ll explore the core ways Google My Business can benefit you and potentially ramp up a greater customer base and sales.

One vital thing all small business owners must understand is the distinction between your business listing on Google and your Google Business Profile. If you’ve run your business for any length of time, Google has probably already created your business listing. It will appear in local Google search listings as well as in Google Maps with your name, location and category. Your business listing could already have customer reviews or incorrect operating hours. This might unnerve you. But relax. You can take control of your business listing by Setting up a Google Business Profile. It’s easy to do and lets you post essential details of your business listing like operating hours, a written description of your choosing, as well as a website link. You can also post business pictures.

Setting up a Google Business profile lets you connect with the customers that leave reviews. This helps establish trust with the general public and Google itself. To recap, a Google Business Listing and a Google Business Profile are distinct entities. Yet they are deeply intertwined. Look at this way. Your business listing is the machine. Google Business Profile gives you the keys that let you control and ignite powerful marketing and management tools.

Using Google My Business for Analytics gives you valuable consumer insights. The analytics tab can tell you the precise search terms customers used to find your business listing and whether they found you via Google Search or Maps. Using Google My Business for Analytics illustrates the actions taken by consumers on your listing. For example, where they clicked. It also tells you how your business photos are performing relative to other features of your listing.

Google essentially does some automatic SEO based on the content you provide in the profile section of your business listing. How? It will highlight keywords it believes are relevant to consumer search queries. Although this is a notable perk of the free service, using Google Business Profile for SEO lets you customize your web-marketing strategy. You can incorporate keywords directly into your business description. By Using Google Business Profile for SEO, you can also enter keywords into your responses to customer reviews as well as to questions they post on your business profile.

Now for some closing thoughts. The benefits of setting up A Google My Business Account are many. Google favors a dynamic business listing. That means you have to update it regularly. Doing so helps generate social trust, increases the odds of getting clicks and attracting more location visitors. It’s also 50% more likely to lead to a customer requesting your service.post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.